Keep It Quilted
Together with Quilted Northern, we have shaken up the bath tissue category, which has long been flooded with potty humor and woodland creatures.
‘Keep it Quilted’ entices consumers to consider their toilet paper as a decision just as important as their hand towels or a scented candle. The national 360 campaign launched in September 2022 and continued to roll out through 2023.
Copywriter..............................SOFIA WIKLANDER
Art Director.............................KAROLINA EDGREN
Creative Director.......................AUSTIN O'CONNOR
Creative Director........................PHIL VAN BUREN
Director................................JANSSEN POWERS
Director of Photography..............ANDREW YUYI TRUONG
