Cars sit parked for over 95% of their lives. It’s wasteful—and a bit tragic. Machines built to move, but left to sit still, like someone with nowhere to go and nothing to do. That thought led us to make something.

Over weekends and late nights, we wrote, shot, directed, acted, composed, and edited a 1:36 film. No budget. No brief. No AI. Just a few friends, doing everything ourselves because we wanted to see if we could.

A year later, we put it on LinkedIn and got a solid response. A few months after that, Land Rover dropped a fully AI-generated spot with a suspiciously similar concept: “Who Said Cars Can’t Dream.”

Coincidence? Maybe. Inspiration? Possibly.

Either way, we’re proud we did it the hard way—by hand, with heart.

Created with:
Sofia Wiklander, Emil Gurvin, Mattis Ohana Goksøyr, Dovydas Miliauskas, Tobias Winde Harbo.