Tampax - Just Another Day


Client: Tampax
Copywriter: Maiken Krohn
Art Director: Karolina Edgren


Most women in the western world do not identify themselves with the existing sporty/encouraging/heroic/dramatic menstruation advertisement. For most women, periods are actually not that big of a deal. Therefore, we decided to make period the most natural thing by portraying it as ordinary as possible.


Ambient

 

 
Ambient

GUERILlA

Tampax_Guerilla_Ballet.jpg

video

 
Tampax_Ambient_Handstand.jpg

OUTDOOR

BusStop2.jpg

SOCIAL

 
TampaxRepost1
TampaxRepost2