Il Makiage - only you define your natural
Project type: Competition work, The One Club / The Young Ones
Client: Il Makiage
Copywriter: Johanna Rättzen, Maiken Krohn
Art Director: Karolina Edgren, Martine Colloredo- Mansfeld
The last couple of years, there has been a strong “natural” trend in the world of makeup, a trend where Il Makiage doesn’t fit in with their slogan ”Makeup for Maximalists.” But shouldn’t natural be when you feel the most like yourself?