Il Makiage - only you define your natural

Project type: Competition work, The One Club / The Young Ones
Client: Il Makiage
Copywriter: Johanna Rättzen, Maiken Krohn
Art Director: Karolina Edgren, Martine Colloredo- Mansfeld


The last couple of years, there has been a strong “natural” trend in the world of makeup, a trend where Il Makiage doesn’t fit in with their slogan ”Makeup for Maximalists.” But shouldn’t natural be when you feel the most like yourself?

BILLBOARDS

 

TV COMMERCIAL / WEBSITE

SOCIAL MEDIA

 
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