Apple Switch

Project Type: Competition work, Future Lions 2019
Client: Apple
Copywriter: Eric Boheman
Art Director: Karolina Edgren


With Apple’s devices being used as a distraction for kids aged under 8, the risk of children accessing parents' private content is increased. Apple Switch uses Face ID to swap interfaces when a child accesses their parent's device, making it impossible for children to go rogue on their parents' devices.